What started out as a public guerrilla art project gained momentum to become a interactive home-ware and went on to be exhibited in international design fairs. The project spanned from product development, marketing, exhibition design and a social platform.
There was a time when your written words mattered... They were stored, treasured & relived. Those times are gone, replaced by disposable messages that disappear into the digital abyss. We created a product to immortalise those memories and keep them forevermore.
Beyond conceptualising the product & working through the various manufacturing hurdles, we created a strategy to validate the products worth & promote it with near zero investment.