MetLife was tasked with launching their recently developed Infinity app across the Asian markets. We created a launch plan & assets that was both informative and emotional to inspire whist closing barriers around the apps functionality.
Most of us live in the here and now. We live in the moment, we share in the moment & leave little time to plan the path ahead of us. Our memories and life’s stories fade away with our mortality, MetLife Infinity turns your memories of today into messages for tomorrow.
Non alarmist strategies have always made Life insurance a tricky one to market. The lead collection behind MetLife Infinity held a dual purpose; 1) Collect leads to harvest for potential new customers & 2) Close deals for for leads already collected through the apps value added service.